It’s not martial law if you return to constitutional rule, even if the military drafted the constitution. Just ask Myanmar!
One of the reasons behind the April 1 decision to end martial law was its impact on international tourism (around 7-10% of GDP, depending on your measure), a curious rationale given that Thailand’s had more coups in the last 50 years than you and I’ve had hot dinners. All the same, if international arrivals are down, one should never underestimate the power of a thin coat of PR. Everyone’s freaking out about Article 44 of the interim constitution and why investing Gaddafi-tier powers in someone with a history of public temper tantrums might be a little ill-considered—but on the bright side, if the New Junta™ rebrand doesn’t work, you can shave another hundred of the list price of those Jetstar flights to Phuket by the end of the year.